How to win as a small business in Melbourne using digital marketing
Traditionally, one of the biggest problems that small business faces is not having enough marketing resources to compete with their larger competitor. Thanks to digital marketing, small businesses’ owners now has the perfect tool to level this playing field. However, many owners believe that online marketing is ineffective. I have interviewed a few businesses owner in Melbourne about their opinion on digital marketing and their response are as follow: “My customers aren’t online,” or “digital marketing is a lie.” Some go as far to say that, “marketing online doesn’t work for my business.”
The truth is, a company will never gain new customer on the internet— and even in-person consumers— if the business does not have any digital presence. Every day people search more than three and a half billions times on Google which is translated to more than 40,000 searches every second.
Every month, there are more than 1.5 billion users on Facebook alone. It is an undeniable fact that some of those users will be interested in searching for products or services that your business are offering. With digital marketing alone, small businesses can target a specific group of consumer within Melbourne; reaching and interacting with hundreds of potential customers online.
Digital marketing does not require a huge initial investment. It does not need to be expensive to be effective. You can start with a small amount and scale it up once you start getting results from those ads. In the world where big fish eat smaller fish, my take away from this is not to be the small fish in the big pond but try to be the big fish in the small pond. You need the ability to needle-point targeting your customer so that every dollar you spends on ads is a positive investment.
Unlike traditional advertising where tracking the effectiveness of the ad is both time and money consuming, data to prove how successful your online marketing ads are readily available. How many times your ad show up, how many people saw your ad and how many actually purchased after seeing the ads are a few example of trackable statistics that online marketing tools provide.
Having a personality behind your brand is essential to compete with the bigger brand and attract your raving fan customer. This can be easily achieved by Facebook, Instagram and others social media marketing channels. Furthermore, you can also take this opportunity to really understand the problem that your products/services are solving or learn more about your customers to foster the relationship between them and your brand.
Do you still have questions about this exciting opportunity? You can contact SEO Marketing Advisor to have a free chat about your business. We love the fact that you want to grow your business and we love a chance to have a chat with you.