Talk about the benefits of online marketing for businesses in Melbourne, what type of marketing and what we offer.
It is undeniable that more and more consumers are researching and making purchasing decision using the internet. The trips to the local shops are no longer required when you can do all the research you want, make your purchase and the products will be shipped to your doorsteps. The most compelling and obvious reason that makes online marketing so important is this shift in consumer’s behaviour. Many businesses have seen this opportunity to break away from competition and become the leaders in their packs. We have talked with many Melbourne’s base business owners and some are confused with this new opportunity. Online marketing has 5 major elements:
- Search engine optimisation
Commonly known as SEO, this is the process of presenting your business in the best light possible in order to improve the visibility of a website in a search engine’s unpaid search results. The higher ranked on the search engine results page your website is, the more visitors it will receive from the search engine’s users.
- Pay Per Click
PPC is a model which advertiser pay for each click on their ads which eventually increase traffic to their website. Search Engine Advertising is one of the most popular forms of PPC. There are more than 3.5 billion daily searches on Google, hence the opportunity to acquire new customers is endless.
- Nicely designed and effective websites
Your website is the central playing field for your online marketing effort. Users are impatient and they will leave your site if they find navigating around your website confusing or taking too long to load. Google has actually implemented an update to penalise websites that are not mobile responsive. Therefore, your website needs to be designed not only to look nice but must be mobile responsive and SEO friendly.
- Social media engagement
Remember the best marketing is word of mouth? Social media is the new era’s word of mouth, only it is better since not only prospective customer can see your brand, they can also interact and engage with your brand.
- The good old E-mail marketing with a bit of twist
Email is still effective but it needs to be refined. Regular content-rich newsletters will engage your customers like nothing else. Especially now with the ability to leave the link to your social media sites, customers can engage with your brand using their social media account. Finally, you will need to tailor your emails and designs to suit your target groups because you don’t want to be perceived as spammy by your customer.
SEO Digital Advisor is a result driven online marketing agency. We have helped many businesses in Melbourne with their online marketing strategies to achieve outstanding results. From simple to understand package as well as more specialised solutions for the right customers, we can either provide this service you or teach you how to do it yourself. Nothing make us more satisfying that seeing you achieve your business milestone.